The New York Times recently sent out a memo to all employees banning them from looking at the paper’s home page for a week—unless they used a smartphone or tablet. It’s not as crazy as it sounds. The memo gave the following reason:
"More than half our traffic to The Times is on mobile. We're hopeful that this temporary change will help spur us to make mobile an even more central part of everything that we do."
When was the last time you went to your website on a smartphone? Have you personally tried to navigate to your call-to-action pages and fill out an order form, or sign up to your email newsletter on a smartphone?