A lot has changed since 2006 when Canadian inventor Wayne Fromm filed a patent for what became the 2014 product of the year—the Selfie Stick. This begs the question—are selfies only for teenagers on Instagram, or are they useful for your brand image?
Read moreIs sharing the new buying?
Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.
Read more